Changing external conditions mean the future is complex, unclear and moving out of your control. Methods you’ve used in the past to compensate for this are no longer effective. You don’t know what to do.
Although our landscape is changing we’re not worried because we know what our options are, and we know how to implement them.
We have performance issues, but we know why and we have a clear plan of action to address and improve them.
We’re aware of unexploited opportunities that would make us more competitive and we know how to take advantage of them.
There is a shared vision and clear direction present across all layers of our business.
Our organisation retains the know-how and flexibility to meet current and future challenges.